Every year in October, there is a “Month for Respecting the Elderly”. The topics discussed during this month often revolve around elderly care, health issues, and anti-fraud measures. This year, one aspect that might be overlooked is:Promote the science of fertility protection through conversations with family members and elders.This seems like a cross-border issue, but in reality, it addresses a major blind spot in the popularization of information about assisted reproduction: there is a lack of communication between couples, and information also becomes distorted across generations.

1. Fault 1: Young couples “don’t understand,” while elders “understand everything incorrectly”

Research and practical advice from professionals in this field show that couples planning to have a child often lack systematic knowledge. In addition, older members of the family tend to provide guidance based on their own experiences or rumors found online. As a result, situations that should be evaluated early are delayed, while those who need to relax are pressured to do so instead. Scientific information about family planning can help bridge this knowledge gap.

II. Faults: Anxiety is amplified, while common sense is ignored

“After 35, it becomes difficult.” “Traditional remedies can help with conception.” Such statements are widely spread within family groups. The “Respect for the Elderly” campaign aims to promote knowledge about fertility, thereby countering the misleading effects of traditional remedies. By clarifying the objective relationship between age and fertility, we can avoid both creating panic and avoiding addressing the facts.

III. Value 1: Promoting a culture of early evaluation

The most fundamental truth in the field of assisted reproduction is: early assessment and early intervention are far better than delaying treatment. By implementing this concept in family settings, we can make older members a force that encourages medical treatment, rather than a source of obstruction. This has tremendous value.

IV. Value 2: Improving intergenerational communication patterns

Popular science isn’t just about imparting knowledge; it also serves as a model for effective communication—showing how we can care without imposing pressure, and how science can replace ineffective methods. A healthy family support system can effectively reduce anxiety related to preparing for pregnancy.

V. What should industries do?

• The language used is straightforward and easy to understand.Less jargon, more analogies.
• Neutral stance：不夸大、不恐吓；
• 渠道下沉Get involved in communities and family groups, rather than staying confined to professional circles only.

Lelaiwa’s various community and online science popularization efforts this month are precisely examples of implementing this approach in practice.

Observations and explanationsThis article presents industry-related perspectives. The data and methods mentioned here are based on authoritative medical guidelines and public reports.